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Join Niagara Falls Tourism |
Membership Information
For Further information contact: Joe Mannella,
Travel Trade Manager Ext. 16 or E-mail: jmannella@niagarafallstourism.com
VISION STATEMENT
To provide exceptional marketing and management leadership and coordination for Niagara Falls Tourism and its Sector/Product/Industry, raising world awareness and producing more travelers to assure that the City of Niagara Falls maintains its preeminent position as Canada.s number one leisure travel destination.
MISSION STATEMENT
Niagara Falls Tourism (Visitor and Convention Bureau) is the official tourism marketing organization of the Community, responsible for developing public and private sector programs that produce incremental visitor business and resulting economic development returns for the City, its residents and the business community.
MEMBERSHIP FEE STRUCTURE
| Associate Membership | $180 |
| Retail & Food & Beverage Membership Special Services/Transportataion & Sightseeing Membership |
$550 |
| Retail Malls |
$1600 |
| Additional Property Listing |
$150 |
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| Attraction Membership: |
| Small Size Attraction |
$550.00 |
| categorized as a season attraction, based on size and not well known |
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| Mid Size Attraction |
$1100.00 |
| Categorized as an attraction that is open year round, based on size of property and an important component of NFT marketing (included in editorials, FAMS, etc.) |
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| Large Size Attraction |
$2200.00 |
| Categorized as attractions that are open year round, based on size, icon to the tourism industry and extremely important component of NFT marketing efforts. |
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Accommodation Sector
Price Breakdown:
Within Niagara Falls
(Voting Members): |
| Bed & Breakfasts/Cottages |
$550 |
| 7-49 Rooms |
$600 |
| 50-100 Rooms |
$900 |
| 101-200 Rooms |
$2,400 |
| 201-300 Rooms |
$6,000 |
| 300+ Rooms |
$12,500 |
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Outside Niagara Falls
(Non Voting Members): |
| Bed & Breakfasts/Cottages |
$525 |
| 7-49 Rooms |
$600 |
| 50-100 Rooms |
$900 |
| 101-300 Room |
$1200 |
| 300 + Room |
$10,000 |
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All membership fees are subject to the 5%GST!
Associate Sector Membership and Additional Property Listing Memberships are not Regular/Full Members are not entitled to any voting piviledges! |
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MEMBERSHIP BENEFITS -
Full/Regular Membership
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Each Member is entitled to designate one person as the voting member and direct contact person. |
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One vote per regular/full membership at the Annual General Membership Meeting (opportunity to participate in the association's growth and direction.) |
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Free brochure placement at the main information office on Robinson Street & satellite info centre at Stanley Ave & Rainbow Bridge. |
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Free Business listing, description and link on the www.NiagaraFallsTourism.com website. |
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Free Listings in tourism promotion brochures that are published annually:
Guide Niagara-150,000
Tear Off Map-600,000
Destination Planner-20,000 (TT & M&IT) |
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Free Information Referral Service to visitors inquiring about all aspects of Niagara. |
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NFT will represent all members and the destination at all travel trade, media and leisure shows attended |
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Free Reports/statistics on current industry trends. |
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Free Industry Educaional Seminars for members |
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Opportunity to be included in media print editorial and/or commercial coverage |
| Programs over and above your membership include: |
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Advertising on www.NiagaraFallsTourism.com, www.NiagaraJapan.com, www.NiagaraFallsChina.com, www.NiagaraFallsKorea.com and www.FallsMeetings.com |
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Participation in all MC&IT Level I & II Marketing Programs, including RFP's, leads, advertising, etc.
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Participation in all Travel Trade Programs, including leads and cooperative advertising |
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Participation in Asia/Pacific Programs |
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Paricipation in the Brochure Distribution Program (Attractions) |
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Participation in the follow-up Enquiry Kit Program |
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Information Centre exposure (Attractions) |
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Attraction Tickets Consignment/Coupon Program (Attractions) |
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Discount on advertising and other cooperative marketing opportunities under a Niagara Falls Tourism "banner" |
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Advertising opportunities in annual NFT publications:
Guide Niagara
Dining & Shopping Guide
Destination Planner
Enquiry Kit Program
Brochure Distribution Program
Information Centre Display Advertising |
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Participation on volunteer committees, such as MC&IT, Marketing, Website and Travel Trade |
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NFT Annual Advertising Opportunities
ENQUIRY KIT PROGRAM |
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The Enquiry Kit Program is a complete follow up information package for Niagara Falls, Ontario. This information package is mailed out to the thousands and thousands of enquiries received in our office by mail, telephone or e-mail. |
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Along with the Niagara Falls Tourism's publication such as, the Guide Niagara, Tear Off Map and the Dining & Shopping Guide, NFT offers to its' membership the opportunity to have THEIR brochure included in the follow up package. |
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Standard rack size brochure is only 38 cents per enquiry...(a saving of 12 cents if mailed through Canada Post) |
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Oversize brochures are 50 cents per enquiry...(a savings of 35 cents if mailed through Canada Post) |
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You will be invoiced monthly for the total number of kits that have been mailed out in response to tourist requests. |
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In 2005, Niagara Falls Tourism prepared and mailed over 10,000 packages. |
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You can get involved in the Enquiry Kit Program during any time of the year, for as many months you feel is beneficial for your business. |
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It is not a requirement to participate in the Enquiry Kit Program for a 12 month period. |
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Contact Linda Lake to participate at Ext. 25 or mailroom@niagarafallstourism.com |
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GUIDE NIAGARA |
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A successful membership referral piece that offers FREE membership listings to all full/regular members. |
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To help enhance listings, advertising space is available at ¼, ½ and full page sizes. |
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16-18 page brochure that includes editorial and event information on Niagara |
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Distribution 150,000 annually through:
- Enquiry Kit Program, which is the follow information package that is mailed to all visitor enquiries
- All NFT Information Centres - Main office at 5400 Robinson St., Rainbow Bridge & Stanley Avenue
- delegate conference packages
- special function and sporting event packages
- Travel Trade follow up program
- Fringe locations, composed of AAA/CAA offices located throughout the US & Canada; Ontario Travel Centres throughout Ontario and Travel Agencies from NFT database will be supplied with appropriate quantities
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Contact Anna D'Amico at ext. 11 or office@niagarafallstourism.com to participate |
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| DINING & SHOPPING GUIDE |
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Top moving brochure in the "Brochure Distribution Program" operated by Niagara Falls Tourism. |
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Distribution of 200,000 annually through:
- Brochure Rack Distribution Program: 180 racks located throughout Niagara Region in various hotel/motel, restaurant, and attraction lobbies.
- Niagara Parks Commission: Various information centres located throughout the Parks System.
- Casino Niagara & the Niagara Fallsview Casino Resort: Rack located within Casino's will also serve as another distribution outlet for the Dining & Shopping Guide.
- NFT Information Centres: Main office at 5400 Robinson St., Rainbow Bridge & Stanley Avenue/420 Hwy
- Ontario Travel Information Centre(s): Located at the corner of Highway 420 and Stanley Avenue. Also located on the QEW, Toronto bound before the Skyway.
- Inquiry Fulfillment: Upon request or Niagara Falls Tourism's discretion for dining or shopping materials the Dining & Shopping Guide will be sent by mail to interested parties via the information kits that serve as fulfillment to telephone, mail, and e-mail inquiries to the office.
- Special Functions: Conventions, special events and sporting events are supplied with delegate kits for their functions.
- Fringe locations: will be supplied with appropriate quantities, these would be composed of AAA and CAA offices located throughout the U.S. & Canada; Ontario Travel Centres located throughout the province of Ontario; Travel Agencies from NFT's database; Travel Trade Shows etc.
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Contact Anna D'Amico at ext. 11 or office@niagarafallstourism.com to participate |
ATTRACTION TICKET CONSIGNMENT PROGRAM
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The Attraction Sector has the opportunity to provide admission tickets on a consignment basis to be sold at the NFT information centre located at Robinson Street and Stanley Avenue. |
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Contact Anna D'Amico, Office Manager/Membership Services at ext. 11 or office@niagarafallstourism.com to participate |
INFORMATION CENTRE MOUNTED DISPLAY POSTERS
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The Attraction Sector has the opportunity to showcase their product in the Niagara Falls Tourism Info Centre on Robinson Street and Stanley Avenue. |
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This program is renewed every year at a cost of $1000.00 per attraction picture. |
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A 30" x 42" Plaque Mounted Colour Photo |
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Contact Anna D'Amico, Office Manager/Membership Services at ext. 11 or office@niagarafallstourism.com to participate |
DESTINATION PLANNER
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An all-encompassing resource guide for the group travel and MC&IT market. |
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A full-colour perfect-bound publication featuring detailed information on Niagara Falls and the surrounding area. This comprehensive guide is well-organized and user-friendly featuring sections for accommodations, attractions, dining, theatre, night life, golf, wine country, conference and meeting space, shopping, spas, destination management companies, FIT services, receptive operators, transportation, and special services with colour-coded tabs for easy access to the information our clients will need. |
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The Niagara Falls Canada Destination Planner has become the industry reference guide for Niagara. |
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All members of Niagara Falls Tourism will receive one FREE listing in the Destination Planner with the option to purchase advertising as well. |
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20,000 copies of the Destination Planner is published annually. |
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The Planner will be distributed exclusively to fully-accredited convention planners and tour operators using a combination of methods including: polybagging with M&IT Magazine; direct mail followup from Corporate Shows; direct mail to Travel Trade operators; and more!
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Contact Andrea Hill, Marketing Coordinator at ext. 12 or marketing@niagarafallstourism.com to participate |
BROCHURE DISTRIBUTION PROGRAM
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The objective of the Brochure Distribution Program is to facilitate the distribution of participant.s brochures in the Niagara Region. The program is a not-for-profit co-operative advertising program co-ordinated by Niagara Falls Tourism and governed by the brochure distribution committee. Brochure slot availability will focus on Niagara Falls attractions and entertainment operations. |
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The Niagara Falls Tourism Dining & Shopping Guide is available for the restaurant and shopping sectors. |
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Brochure quantity of between 100,000 - 200,000 is required. |
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Brochures must be full colour printing and paperweight stock sufficient as to not fold over within racks. |
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Individual advertisers are responsible to maintain insurance coverage of brochures in storage or circulation. |
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Placement in the rack is done on a lottery basis each year. |
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Brochures are to be delivered to a designated storage facility for distribution. |
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Contact Dave Sage at (905) 356-6061 Ext. 51 or davesage@niagarafallstourism.com to participate |
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Brochure slots not renewed will be made available to the next advertiser on the waiting list. |
MC&IT PROGRAM
| Two Levels for members to buy into: |
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Level One - $1200 Benefits:
- Request For Proposal - Will receive RFP's throughout the year of your contract.
- Inquiry List - MC&IT members will receive our Corporate Convention Inquires twice a year.
- Brochure Program - Your company brochure will be mailed out to all inquires that come through the NFT office as well as the follow up from the tradeshows that we attended (MC&IT).
- Website Advertising - Listed on the MC&IT website with opportunity to utilize newsletter section of the website e.g. post staff changes, share update info with other members, etc.
- Site Inspections/Fams - Given the opportunity to participate in Site Inspections and FAMS. All MC&IT members will be provided with a list of attendees from the Site Inspections whether you participated or not.
- Monthly Reports - Will receive monthly performance reports calculated from booked business
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Level Two - $500 Benefits:
- Request For Proposal - Will receive RFP's throughout the year of your contract.
- Website Advertising - Listed on the MC&IT website with opportunity to utilize our newsletter section of the website e.g. post staff changes, share update info with other members, etc.
- Site Inspections/Fams - Will be given the opportunity to participate in Site Inspections and FAMS.
- Monthly Reports - MC&IT Members will receive monthly performance reports calculated from booked business (Expact IACVB formal)
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Banner Advertising is available to those members on the www.NiagaraFallsTourism.com/meeting site. Cost is over and above Level costs outlined above. |
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Contact: Joyce Morocco, Director of Sales MC&IT ext. 28 or joyce@niagarafallstourism.com
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TRAVEL TRADE PROGRAM
| Three Levels for members to buy into: |
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Level One - Accommodations and Multiple Properties:
- Leads from North American and International marketplaces
- Leads from North American and International sales missions
- Participation in both North American and International sales missions
- Brochure / profile information showcased at both North American and International marketplaces
- Listing on the NFT profile sheet that is customized for each North American and International marketplace that we attend
- Hi-lighted at both North American and International operator product training events
- Two insertions (photo and description) in the monthly Tour Operator / Media electronic newsletter
- One insertion (photo and description) in the quarterly Spanish edition of the Tour Operator / Media electronic newsletter . translation included
- Opportunity to sit on the Travel Trade Committee
- Cost: $2,000 + GST
Initiatives include attendance at SYTA, OMCA, ABA, Conozca Canada and Rendez-Vous Canada. Sales missions / sales calls include Ontario, Quebec, Pennsylvania, New England, New York, Mexico and the United Kingdom. There will also be a focus on AAA staff training in areas such as Ohio, New York and New England. New market development areas under consideration include the Southern USA and Chicago.
Not Included:
- Cost of attending or participating at marketplaces, tradeshows, operator training or sales missions. Members will be responsible to cover their individual costs.
- Individual or co-operative advertising with various ad companies
- Association membership fees, (OMCA, ABA, etc.)
- Website advertising
- Additional translation fees
- Additional travel trade newsletter entries
- Shipping / mailing costs for marketing materials
- Email blasts and announcements
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Level Two - All Members:
- This a la carte option provides the opportunity for members to select from any of the North American or International marketplaces in which they would like to receive leads and have their brochure/information distributed at.
- Cost: $350.00 + GST per marketplace
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Level Three - Attractions and Receptive Operators:
- Leads from North American and International marketplaces
- Leads from North American and International sales missions
- Participation in both North American and International sales missions
- Brochure / information showcased at both North American and International marketplaces and sales missions
- Listing on the NFT profile sheet that is customized for each North American and International marketplace that we attend
- Hi-lighted at both North American and International operator product training events
- Two insertions (photo and description) in the monthly Tour Operator / Media electronic newsletter
- One insertion (photo and description) in the quarterly Spanish edition of the Tour Operator / Media electronic newsletter . translation included
- Opportunity to sit on the Travel Trade Committee
- Cost: $1,200.00 + GST + comps when available for FAMS, Sites, Prizes & Media
Initiatives include attendance at SYTA, OMCA, ABA, Conozca Canada and Rendez-Vous Canada. Sales missions / sales calls include Ontario, Quebec, Pennsylvania, New England, New York, Mexico and the United Kingdom. There will also be a focus on AAA staff training in areas such as Ohio, New York and New England. New market development areas under consideration include the Southern USA and Chicago.
Not Included:
- Cost of attending or participating at marketplaces, tradeshows, operator training or sales missions. Members will be responsible to cover these.
- Individual or co-operative advertising with various ad companies
- Association membership fees, (OMCA, NTA, ABA, etc.)
- Website advertising
- Additional translation fees
- Additional travel trade newsletter entries
- Shipping / mailing costs for marketing materials
- Email blasts and announcements
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Contact Joe Mannella, Travel Trade Manager Ext. 16 or E-mail: jmannella@niagarafallstourism.com
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ASIA PACIFIC PROGRAM
| Three Levels for members to buy into: |
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Level One - Accommodations and Multiple Properties - $2,000.00 |
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Level Two - Attractions - $1,200.00:
- Provide refer and support from International and Local Marketplaces and Sales Mission
- Participation opportunity in both in both local and International Sales Mission
- Brochure/Profile information showcased at both Local and International Marketplaces
- Listing on Niagara Falls Tourism profile sheet that customized for each Local and International Marketplace and Sales Mission that I attend
- E-mail Mailing List: Market update news and information and Trip Report
- Facilitation between Asian buyer and Asian Club member and participated members
- Individual marketing consultation and support
- Provide opportunity with Asian buyers during Japanese, Korean and Chinese Agent Fam Tour
- Support Asian Agent/Media Fam Tour opportunity
- Provide educational workshop opportunity to front line staff
- Opportunity to sit on the Travel Trade Committee
Proposed initiatives include attendance at Japan Sales Mission, Showcase Canada in China, Rendez-Vous Canada, Active America, CITAP Marketplace and Sales Mission in July, NYC Sales Mission, Showcase Canada in Korea and Market Seminar, Kanata, CITM (China International Travel Mart), CITAP Marketplace and Sales Calls in December
Not Included:
- Cost of attending or participating at Marketplaces, Tradeshows and Sales Mission. Members will be responsible to cover their individual costs.
- Members individual Translation for Profile Sheet, Sales materials in Japanese, Korean and Chinese. Niagara Falls Tourism will offer translation with reasonable cost.
- Members individual Website Development in Japanese, Korean and Chinese. Niagara Falls Tourism will introduce Asian Webmaster with reasonable cost.
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Level Three - Brochure Distribution/A la Carte - $350.00/Show
- This is a la carte buy in option provide the opportunity for members to select form any of Local and International Marketplace/Sales Missions in which they would like to receive information/contact and be listed on the Niagara Falls Tourism customized profile sheet. (See attached marketplace information)
- Official NFT Website in Japanese, Korean and Chinese
- Official NFT Visitor's Guidebook in Japanese, Korean and Chinese
- Official NFT Guide Map in English + Japanese, Korean and Chinese
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For more information, email morikawa@rogers.com or call 416-451-8806
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Level Three - Attractions and Receptive Operators:
- Leads from North American and International marketplaces
- Leads from North American and International sales missions
- Participation in both North American and International sales missions
- Brochure / information showcased at both North American and International marketplaces and sales missions
- Listing on the NFT profile sheet that is customized for each North American and International marketplace that we attend
- Hi-lighted at both North American and International operator product training events
- Two insertions (photo and description) in the monthly Tour Operator / Media electronic newsletter
- One insertion (photo and description) in the quarterly Spanish edition of the Tour Operator / Media electronic newsletter . translation included
- Opportunity to sit on the Travel Trade Committee
- Cost: $1,200.00 + GST + comps when available for FAMS, Sites, Prizes & Media
Initiatives include attendance at SYTA, OMCA, ABA, Conozca Canada and Rendez-Vous Canada. Sales missions / sales calls include Ontario, Quebec, Pennsylvania, New England, New York, Mexico and the United Kingdom. There will also be a focus on AAA staff training in areas such as Ohio, New York and New England. New market development areas under consideration include the Southern USA and Chicago.
Not Included:
- Cost of attending or participating at marketplaces, tradeshows, operator training or sales missions. Members will be responsible to cover these.
- Individual or co-operative advertising with various ad companies
- Association membership fees, (OMCA, NTA, ABA, etc.)
- Website advertising
- Additional translation fees
- Additional travel trade newsletter entries
- Shipping / mailing costs for marketing materials
- Email blasts and announcements
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Contact Joe Mannella, Travel Trade Manager Ext. 16 or E-mail: jmannella@niagarafallstourism.com
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www.NiagaraFallsTourism.com/meetings WEBSITE ADVERTISING
www.NiagaraFallsTourism.com WEBSITE ADVERTISING
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All full/regular members are given the opportunity to advertise on the www.NiagaraFallsTourism.com website |
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Advertising available on the homepage and sector pages |
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Cost is over and above your membership payment |
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Contact: Anna D'Amico, Office Manager/Membership Services ext. 11 or office@niagarafallstourism.com |
www.NiagaraJapan.com/www.NiagaraFallsKorea.com/www.NiagaraFallsChina.com WEBSITE ADVERTISING
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All members are given the opportunity to be listed on all 3 sites. |
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Cost is over and above your membership payment
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Contact: Miki Morikawa, Manager, Asia/Pacific Market ext. 44 or morikawa@niagarafallstourism.com |
NIAGARA FALLS COOPERATIVE BANNER ADVERTISING PROGRAMS
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On behalf of the membership, Niagara Falls Tourism will negotiate discounted advertising rates with advertising publications throughout the year, including OTMP annual publications. |
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NFT will commit to a double page or 1 page spread featuring Niagara Falls and our members. |
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NFT will sell space, at a discounted rates to the members, within that committed space under the NFT banner
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Cost is based on space booked and is over and above the membership fee.
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