Goals & Scope
NFT is seeking the services of a marketing firm to handle the setup, execution, optimization and monitoring of a social media focused digital advertising campaign. NFT aims to increase awareness and engagement in key driving distance markets in order to grow year-over-year event attendance. NFT does not require the creation of content; writing, images or video. The award will be made to a responsive and responsible firm that can deliver the highest return on investment based on proven abilities.
The successful firm will be responsible for the management and optimization of the campaign and will not be asked to produce creative assets or messaging.
The Winter Festival of Lights runs from November 16, 2019 through January 12, 2020. Campaign should be in market no later than November 4, 2019 and continue through the duration of the festival. Earlier start dates will be considered in evaluation process.
October 25, 2019