The execution for this live performance was a coordinated effort by Niagara Falls Tourism with advertising agency Zerotrillion, production company Nordest, and Alessia Cara’s management team as part of a larger production to promote tourism in Niagara Falls, Canada. Proudly presented in partnership with funding provided by the Tourism Partnership of Niagara and the Government of Ontario.
Niagara Falls Tourism President and CEO, Janice Thomson said of the live-performance, “This partnership was a match made in heaven. To have Alessia bring her new music to our destination as the kick-off to the recovery of Niagara Falls’ tourism sector gives us so much energy. Ontario tourism supporting Ontario live music and film industries is successful for all.”
Niagara Falls Tourism Chairman, Joel Noden, said “Niagara Falls is the entertainment capital of Canada, and we’re ready to deliver the memorable tourism experiences the destination has been known for decades.” Further, President of the Tourism Partnership of Niagara, Anthony Annunziata added, “We are thrilled to partner with Niagara Falls Tourism on the launch of Alessia Cara’s new single. We couldn’t be more proud of working with Canadian talent like Alessia Cara here in Niagara Falls.”