About the Organization

About the Organization

A non-profit member based organization that works across consumer and business channels to foster the growth of tourism throughout the City of Niagara Falls and surrounding areas.

Niagara Falls Tourism is the official Destination Marketing Organization (DMO) for the City of Niagara Falls, Canada. Representing almost 400 member establishments within the city limits of Niagara Falls and throughout the Niagara Region, including accommodations, attractions, entertainment and events, award-winning dining, shopping, spas, theatre, history, outdoor adventures, world-class golf and wineries. Niagara Falls Tourism is the unified voice for tourism in Niagara Falls and a trusted source of accurate information. An industry leader, Niagara Falls Tourism’s activities include creating strategies and executing plans to support a thriving tourism industry in Niagara Falls.


A world-class destination that brings prosperity to the Niagara Region.


Provide leadership and focus to foster, develop and promote the tourism industry in Niagara Falls increasing visitors experiences.