Vision
A world-class destination that brings prosperity to the Niagara Region.
Mission
Provide leadership and focus to foster, develop and promote the tourism industry in Niagara Falls increasing visitors experiences.
Strategic Plan
This stategic document outlines our goal to make Niagara Falls Canada the #1 International tourism destination in Canada by 2022.
2018 Business Plan
This tactical document identifies the annual targets and tactics outlining our path toward accomplishing the strategic plan by 2022.